Why Every Solopreneur Should Start an Email Newsletter

Hey there, friend!

If you're a solopreneur trying to make your mark in the vast expanse of the internet, I have some words of wisdom to share: Start an email newsletter. 

Seriously, I cannot emphasize this enough.

I know, I know, the internet is awash with various marketing strategies, from the constantly evolving world of social media to SEO wizardry.

However, despite all the advancements and new platforms emerging, the humble email newsletter stands the test of time, and there are statistics to back this up!

The Power of Email Marketing

• Better Reach and Engagement: Did you know that email has an average open rate of around 20-25%, which is significantly higher than typical engagement rates on platforms like Facebook and Twitter? That's right; your message is more likely to be seen and read via email.

• Return on Investment (ROI): According to the Data & Marketing Association, for every $1 spent on email marketing, the average return is a whopping $42. If that isn't an impressive ROI, I don’t know what is!

• Building a Loyal Audience: Email allows you to have direct access to your audience. Unlike social media where algorithms decide the reach of your content, with email, you have a direct line to your subscribers, helping you nurture relationships more effectively.

Platforms to Get You Started

There's a variety of platforms available for starting your newsletter, each with its own unique features:

1. Beehiiv - A relatively new entrant but gaining traction fast. Ideal for solopreneurs looking to set up quickly. Check them out here.

2. Substack - Great for writers and creators. It allows you to monetize your newsletter easily. Dive into Substack here.

3. Ghost - More than just a newsletter platform, Ghost is a robust content management system that integrates well with email. Give Ghost a try here.

And of course, there are others like Mailchimp, ConvertKit, and SendinBlue which offer powerful tools for list management, analytics, and automation.

Final Thoughts

Being a solopreneur can be a challenging yet rewarding journey.

By adding an email newsletter to your arsenal, you not only increase the chances of business success but also build a community of loyal followers who genuinely care about what you have to say.

So, why wait?

Dive into the world of email newsletters today and witness the magic for yourself!

Until next time, keep hustling!