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Welcome to Start and Grow, your go-to resource for starting and growing a thriving online business!

I'm thrilled that you've found your way to this corner of the internet, and I can't wait to embark on this exciting journey with you.

I'm Craig Cherlet, the founder and curator of START AND GROW. 

As an entrepreneur myself, I've experienced the exhilarating highs and the challenging lows of building an online business from scratch. Through my own trials and triumphs, I've gained valuable insights and expertise that I'm passionate about sharing with aspiring and established entrepreneurs like yourself.

On this Substack newsletter, my mission is to equip you with the knowledge, strategies, and tools you need to navigate the ever-evolving landscape of online business.

Whether you're just starting out or looking to take your existing venture to new heights, Start and Grow is your trusted companion on this exciting path.

I cover a wide range of topics that are vital to your success, including:

Mindset: Master the inner game of entrepreneurship, develop a growth mindset, and overcome the hurdles that may hold you back from reaching your full potential.

• How to eliminate your false beliefs

• How to find and keep your FOCUS

• This Simple mind hack will shift your negative mindset right now

Solopreneurship: Embrace the freedom and challenges of being a solopreneur, and learn how to effectively manage your time, resources, and responsibilities.

• Advice for new Solopreneurs Just Starting Out

Business Strategy: Gain valuable insights into developing effective business strategies, creating a solid business plan, and making informed decisions that will set you up for long-term success.

Niche Development: Uncover the secrets to identifying profitable niches, positioning yourself as an authority, and capturing the attention of your target market.

• How to find a niche business idea

• The Simple Formula I use

• WHO is your Dream Customer

Digital Marketing: Dive into the world of digital marketing and explore powerful techniques, tactics, and platforms that will help you reach your ideal customers and grow your online presence.

• WHERE to find your Dream Customers

• How to ATTRACT your Dream Customers

• 3 Ways I monetize Twitter

Offer Development: Learn how to create irresistible offers that compel your audience to take action, turning them into loyal customers and raving fans.

• How to create irresistible offers

Product Development: Uncover the secrets to creating products or services that solve real problems, meet market demands, and resonate with your target audience.

• Design Thinking for Entrepreneurs

Copywriting: Learn the art of persuasive writing and discover how to craft compelling copy that connects with your audience, drives conversions, and grows your business.

• Your Origin story matters

• This "Star, Story, Solution Script" is The Formula To Selling Almost Anything

• A Simple Copywriting Formula you can use for writing persuasive sales letters

• "Love me or Hate me. There’s no money in the middle."

• How to sell with stories

Sales Funnels: Discover the art of crafting high-converting sales funnels that guide your prospects through a seamless buying journey and maximize your revenue potential.

Start and Grow Show - YouTube Podcast

In addition to the wealth of content you'll find on here, I also host "The Start and Grow Show," a dynamic YouTube series and podcast where I interview successful entrepreneurs and industry experts.

These insightful conversations provide valuable nuggets of wisdom, inspiration, and actionable strategies that you can implement in your own business journey.

I'm committed to delivering high-quality, actionable content that cuts through the noise and delivers real value to your entrepreneurial endeavors.

Join me on this adventure by subscribing to Start and Grow, and let's start transforming your online business dreams into reality.

To your success,

Craig Cherlet